Definition of Social Media Advertising
Social Media Advertising was born to increase the visibility of brands on the network, focusing in particular on the world of social networks and online communities.
The use of these unconventional channels makes the image of the sponsored company (or brand) much closer to the users. User are thus transformed into potential customers.
With this method communication becomes one-to-one and the promotional message goes directly from the brand to the customer, in an effective and personalized way.